When possible, be sure to include those juicy product photos and some well written teaser content as part of your social media status updates. That way, you’re able to tell your story using a combination of words and images, increasing the likelihood that you’ll really grab the reader’s attention.
Start by creating a unique voice across all your promotional channels (in-store, e-mail, social media, and your website and ecommerce platform). Then look for every opportunity to educate your customers on what they’ll be able to find online. You want to convince them it will be worth their while to check out your new ecommerce site by highlighting some of the potential benefits which might include a wider product selection, lower prices, or convenience Adidas Hamburg Womens (if they live out of town or want to save on gas).
“Awareness is absolutely imperative,” said Matt Schmitt, President and Chief Experience Officer of Reflect Systems, a full-service provider of in-store digital media solutions. “Using services like Shopify can give a business a jump-start in ecommerce but then the needle gets moved from 'How do I set up an ecommerce platform?' to 'How do I get customers to my site?'” Schmitt added.
If you’ve created an unforgettable in-store and/or online shopping experience for your customers, they’re going to want to tell others. Provide them with the information they need to help you tell your story. Use enewsletters and social media channels to highlight new offerings and incentive programs to encourage them to help spread the love.
Once you’re off and running, be sure Nike Free 5.0 Womens to take a look under Adidas Stan Smith Dam the hood to see what’s working and what isn’t. Look at your analytics to see how much time people are spending on your site, where exactly they’re coming from, and which items and pages are the most popular. Use the data to help you continually enhance your offerings and marketing efforts. When you do, you’ll be able to drive better results.
Shawn Graham is an Expert Blogger for Fast Company, a nationally acclaimed speaker, and a marketing/brand strategist for badass small businesses. He's also the author of Courting Your Career, a highly successful book about matching yourself with the perfect job. He's a former Associate Director at The University of North Carolina at Chapel Hill, and the former Assistant Dean and Director of MBA Services at the University Nike Air Max 95 Mujer of Pittsburgh. You Nike Air Max 90 Dames should check out Shawn's website and follow him on Twitter!