the overall home platform of the home improvement company is still packaged and closed. One of the drawbacks of this model is that since the design has been set up for the customer, although it saves the trouble for the consumer, it also loses its personality.
Then, who is the right builder for the overall home platform? In the eyes of those who are engaged in home e-commerce, the development of home e-commerce, especially the O2O model, provides the possibility to build an overall home platform.
The openness of the independent e-commerce platform enables it to gather a large number of home brand resources, providing consumers with a personalized choice. At the same time, because the e-commerce platform has more advantages in cost than traditional stores, it also further reflects the scale benefits of the overall home.