At this stage, the new collection was already designed, and rather than repeating the Nike Air Max 90 Womens Pink nightmare with a 3rd party factory, Catalina decided to work with independent cutters and sewers and www.cat-party.co.uk printers. But, again it was a failure. If one person was late, it affected all of the other moving parts.
"By Adidas ZX 750 Femme this point, even though the collections were disasters from a shipping point of view, they were huge successes in the press. New York Magazine covered our first collection – it was featured on the homepage of The Cut – and Vanity Fair shot it on Paula Patton. It didn't end up making the final cut, but my PR firm was really excited because they said it never happens with a first collection."
Even though the collections were disasters from a shipping point of view, they were huge successes in the press.
While the second collection – the one that would later become a flagship print for the brand and catch the eye of Anthropologie – was suffering production woes in its first run, her newly hired production manager suggested the idea Nike Air Zoom Pegasus 32 Damen of opening their own factory. While she balked at the idea initially, she was eventually convinced. A local Nike Free Run 3 Donna factory had recently shuttered, and was eager to offload their machines cheaply.
Within a month, they had purchased machines, hired sewers, and rented the space.
"That was November of 2014. All of 2014 was kind of a waste. We had two collections that were beautiful but we could barely sell them because we couldn't make them, or they were made completely wrong. Then, we started our own factory. By January 2015, I thought okay, we've kind of got a handle on what's going on and we managed to put our new production process into place. 2015 was a great year for us. We still messed up a bunch – when you have your own factory, now it's your problem.”