Notice that the offer includes access to a discount club that grants early bird access to sales and (if you like) exclusive access to other sales. The key here is the exclusive access. Hence the name, the Velvet Rope Funnel.
As your discount club Adidas Superstar Dames Wit continues to grow, you’ll find that you’ll be pulling in a significant number of purchases before the sale even begins by notifying your secret sale club members.
Now, let’s have a look at the back end of this funnel…
Step 2 – Build the Back End of the Funnel
Adding an upsell on the back end of the Velvet Rope Funnel is optional, but recommended if the goal of this funnel is monetization and not Adidas Superstar Femme Blanche just activation of buyers.
By making a relevant upsell offer to your sale buyers, you’ll increase the average transaction value of this funnel, which means you can:
Sweeten the Deal – If you’re able to monetize this funnel with an upsell on the back end, you can offer an even deeper discount on the front end or include additional bonuses to make the offer even better.
Scale the Offer – By adding an Adidas NMD Femme upsell, you’re more likely to be successful taking this offer out to colder audiences with ads because you’ll have more money to spend on clicks.
Pocket the Cash – Yeah… I don’t think I need to explain this one.
The completed Velvet Rope Funnel looks like this…and particularly the existing leads and customers on your email list.
The ideal length of a Velvet Rope sale is three to five days. We usually deploy a four-part email series called Nike Air Vapormax Dames “Going, Going, GONE!” with the Velvet Rope Funnel.
The first email should greet subscribers using a subject line like…
Welcome to the club ([INSERT SALE NAME HERE] sale access)
Use the body to welcome them to the “secret sale” club, give a succinct description of club benefits, and then quickly transition to promoting all the goodies you have for them in THIS sale with a piece of copy like…
Ok, Nike Free 5.0 Femme enough about future sales, have you checked out this sale?
Include an image of the products you have for sale and be sure to link that image to the sale page because that image will get clicks.